Your Business,
Refined
Success becomes simpler with expert marketing on your team. Focus on your growth and Outshine handles the rest.
accomplishMents
Build lasting success
Experience is everything. Founder and Content Director Jess Wackes has refined her marketing know-how alongside fast-paced agencies across the country. From leading global campaigns for bioengineering and tech giants to launching nonprofit community centers and medical clinics, Jess has done it all. Now, she leverages that diverse experience to create tailored strategies that elevate her clients’ brands and foster strong community connections.
At Outshine Strategies, we don’t just provide marketing solutions—we use every bit of that expertise to drive your success, putting you ahead of the competition and in front of the right audiences.
Previous & Current Clients
To name a few...
Explore Case Studies
When Google Fiber first announced its North Carolina presence, Jess was there, managing press relations. When Uber impacted the tech industry by becoming an accessible ridesharing service, Jess tracked, measured, and reported digital conversations across the country on behalf of Uber Technologies, Inc.
Jess has been a part of major events impacting today’s digital information age.
Example accomplishMents
Case Study: Strengthening Brand Identity and Connections at Rack Room Shoes
Background
The Employer’s Association of North Carolina aimed to enhance the brand identity and human resources strengths of its partner, Rack Room Shoes. As a leading footwear retailer, Rack Room needed to differentiate itself in the competitive retail market by highlighting its HR strengths and fostering deeper connections with its staff and executives. The challenge lay in effectively communicating these strengths and creating engaging content that resonated with both internal and external audiences.
Challenge
Upon collaborating with Rack Room Shoes, my team and I identified several key challenges…
Case Study: Revitalizing Digital Engagement for the North Carolina Museum of Natural Sciences
Background
The North Carolina Museum of Natural Sciences, renowned for its extensive natural history exhibits, faced a significant challenge: low digital engagement and stagnant social media presence. With a social media following of less than 2,000 and outdated content strategies, the museum sought innovative ways to connect with the community and enhance its online visibility—especially during the global pandemic, which brought additional constraints on resources and in-person interactions.
Challenge
Upon joining the museum as the Content Lead, my team and I identified several key challenges…
Case Study: Elevating Syngenta US Through the Condition. Perform. Recover. Campaign
Background
Syngenta US, a leading global agriculture company, aimed to strengthen its brand presence in the turfgrass market, specifically targeting men between the ages of 30 to 65. With a diverse product portfolio, the company recognized the need to create a cohesive branding strategy that would resonate with turfgrass professionals and help them understand how Syngenta’s turfgrass products could support their performance and recovery.
Challenge
Upon joining Syngenta US, my team and I identified several key challenges…
Jess Wackes
Principal, Founder
“Hi! I’m Jess. I founded Outshine Strategies, LLC, because after spending more than a decade driving results in the marketing world, I realized business can be far simpler without sacrificing efficacy and human connection.
I’ve had the privilege of being part of national award-winning teams and leading global campaigns that have influenced major brands and industries.
From crafting landing pages and managing six-figure ad budgets to running state- and nation-wide webinars for organizations like NASA and the Carolina Hurricanes, I’ve been at the forefront of campaigns that educate, inspire, and expand brands everywhere.
I specialize in simplifying success for my clients—whether you’re a startup, an established business, or an individual sharpening your brand, I’m here to help you focus on growth while I handle the strategy, execution, and everything in between.”
what makes us different
Values we live by
Creativity & innovation
I believe in delivering fresh, original ideas that audiences actually care about. Understanding the heart of customer needs is what drives innovation and results.
Integrity & trust
Honesty and transparency guide my client relationships. I build trust through clear communication, collaboration, and by consistently delivering on promises.
Brand-first approach
Your brand is the foundation of your success. I ensure that each strategy, campaign, and design choice strengthens your brand’s identity and resonates with your audience.
Data-driven
Data informs my decisions at every step. I track our performance and analyze the results to understand your customers' journey. That's how I refine your content marketing strategies to deliver what your customers ask for.
Going the extra mile
Outshine is committed to exceeding expectations. Whether it’s a quick turnaround or a complex project, I go above and beyond to ensure you achieve your goals.
Collaboration
I work hand-in-hand with clients. I believe the best outcomes come from open communication and strong partnerships. Together, we achieve more.
examples
Work We Deliver
Print Media
Branding initiatives wouldn't be complete without brochures, business cards, stickers, and other shareables. Get your brand out of your head and into the world! Review this sample.
Social Media
We run social accounts with the intention of building authentic communities. In fact, our clients typically see impressive organic growth in under a quarter. Paid is a bigger story! Explore this active client's presence.
Web Development
A website shouldn't just capture the attention of potential and recurring clients your business' identity and offerings should shine bright through its copy, too. Where'd you think we got our name? Check out this client's website.
Blogging & Newsletters
Quality content drives customer retention and thought leadership just as much as your SEO and email lists. We're here to boost both with thoughtful content marketing. Browse this client's articles.
Let’s work together
Reach out to schedule a free marketing consultation.
Not sure what you need? We can talk about that, too!